This article is devoted to the exploration of anchor text, how it relates to search engine optimization and its effect on page rank.

Have you ever heard of the term Google bombing? Well if you haven't, it is a tactic that many internet marketers use to associate keyword terms with a webpage in an effort to boost the article's page rank for that particular term.

For example one of the keywords I am currently targeting with this site resides in the following paragraph.

This article is about how you can use anchor text to effectively.

If I wanted to gain search engine ranking place for the keyword earn money online, I would make sure to link the term to an article about the topic on another blog. Obviously, the reason I would want to do this is to show Google, the association between that article with the term earn money online. Yep, there's no doubt about it... That is an anchor!

Assuming that I could get several other sites with considerable authority and a high Google page rank to follow suit and link the term to my blog I would be able to jump to the top of the SERP's and be the king of the hill for the keyword earn money online.

Generally anchor text should be used in a way that assists the sites readers. If I had a site about getting out of debt and the article you were reading mentioned something about credit card consolidation, it would make sense to drop an anchor text link in the term to another article about the topic.

The following are a few tips in regard to anchor text:

1. Try to only create anchor text links that provide your readers true value.

2. Use the context of your articles to prepare the reader for the anchor.

3. If the anchor text says something about forex trading then actually follow- thru and link to an article or website dedicated to forex trading.

Anchor text usually complements contextual links, the more relevance an article has with a link the more authority and credibility the major search engines will give that link.

Makes sense right?

Locke Dauch has a Bachelor's Degree in Marketing from Western Washington University. He has been writing and researching in the field for over ten years and is determined to continue his life long aquisition of knowledge in the disciplines of business and marketing.

More of his work can be viewed at the following website:

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